Friday, September 3rd, 2010

WARNING: Unforgiving niche marketing dead ahead.

6 Easy Steps To Tackle iPhone Niche Marketing (even if you’re mobile-phobic)

January 22, 2010 by Alec  
Filed under Electronics, Featured, Niche Marketing

How to tackle the iPhone niche (even if you're mobile-phobic)

  • Your Takeaway – a quick reference to key niche iPhone marketing resources

The world is moving to mobile.

Have you considered taking a big chomp of the iPhone niche yourself?

The fact is, more and more and more people are moving towards the mobile platform.  Indeed, you can accomplish more on your phone today than you could on a laptop years ago.

Like every must-have toy, mobile phones have their lust-worthy entries.  Right now, the three most popular contenders are the iPhone, the Blackberry and the Android.

Three ripe niche markets, ready for you to exploit.

But…before you pounce, you should make certain of the following things.

1.)  Decide how you want to promote the iPhone.

Are you passionately enthralled with this electronic gadget?  Can you write about it weekly, daily, even hourly if necessary?

If so, you can set yourself to become an acknowledged authority on the iPhone.  You can create a blog that is suffused with your personality and take on the iPhone, participate regularly at iPhone forums, comment smartly at iPhone blogs and the like.  You can build up your credibility and your list and eventually, start to promote your own iPhone app, Amazon/eBay iPhone accessories, ring tones and the like.

If not, you can combine Twitter, Facebook and other social platforms and build an autoblog that gathers all of your iPhone related autotweets, automatically generates RSS-based iPhone posts and has dozens of iPhone affiliate links embedded into it.  It's actually not difficult to do this (it requires tools like Social Ooomph and others).

This is your niche market – decide how you want to approach it.

2.)  Add iPhone-focused RSS feeds to your feedreader.

Smart niche marketers get themselves and their sites known.    You can achieve this by commenting at iPhone-related blogs and creating direct links back to your own site.

Some useful iPhone feeds are found at:

3.)  Decide on your unique iPhone niche marketing slant

The world doesn't need another half-ass iPhone site.

Plain and simple.

So before you start delving into the world of iPhone niche marketing, zero in on what aspects you want to focus.

You can write about the:

  • iPhone and fitness
  • iPhone and work
  • iPhone and parenting
  • iPhone and hacking
  • iPhone and kids
  • iPhone and security

Carve out your own particular iPhone niche.  It will help your marketing greatly.

4.)  Find iPhone affiliate products to promote.

Your iPhone site should have your iPhone affiliate niche products.  You can sign up at Amazon and eBay for an affiliate ID and promote:

  • iPhone cases
  • iPhone batteries
  • iPhone memory
  • iPhone tones

and much more.

These you would add in your blog sidebars.

5.)  Give people a reason to opt into your iPhone autoresponder.

Write a 5 day free eclass that people can receive should they opt into your iPhone autoresponder.  It can cover:

  • Care of your iPhone
  • How to Jailbreak your iPhone
  • Special iPhone apps

and more.  Once people opt into your eclass, you have their address for future followup marketing.

6.)  Tell your iPhone story

Don't be dry and don't be stodgy.  Let your personality shine through your iPhone site…and allow your writing to be colored by your own special views. 

People love reading stories (one reason why niche marketing sales letters are so mind-numbingly long.  They work).   If you go the iPhone authority route, make certain your own iPhone story is blazingly apparent.  Why should people want to follow your iPhone ideas?  Why should readers start to value your recommendations?

Make the answers to those questions abundantly clear.

6 Easy Steps To Tackle the iPhone Niche (even if you're mobile-phobic) recap

Follow these steps to market in the iPhone niche.

  • Take a big chomp of the iPhone niche yourself
  • 1.)  Decide how you want to promote the iPhone.
  • 2.)  Add iPhone-focused RSS feeds to your feedreader.
  • 3.)  Decide on your unique iPhone niche marketing slant
  • 4.)  Find iPhone affiliate products to promote.
  • 5.)  Give people a reason to opt into your iPhone autoresponder.
  • 6.)  Tell your iPhone story

Anyone can make an iPhone site…you want to create one that makes you money.  The above steps will help.

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