The Invisible Web – A Never-Considered Method To Greatly Increase Niche Authority (and it’s free)
February 12, 2010 by Alec
Filed under Authority, Featured, Niche Marketing
The Invisible Web – A Never-Considered Method To Increase Niche Authority
- Your Takeaway – a quick fix method of impressing your niche
Authority figures know something the rest of us don't.
Niche authority figures know how to find answers that elude everyone else.
Think about it. When you consider what makes an authority an authority, chances are the criteria will include:
- Everyone else says they're an authority
- They've been quoted online by other authorities
- They always have an answer to any niche question you might have.
Like it or hate it, the facts remain. People want to follow authority figures. So why should not that authority figure be you?
Enter
The Invisible Web gives you niche answers
Sure, you might be aware of that somewhat popular search engine, Google. It's about as difficult to ignore as Monster emissions.
But did you know that as huge as it is….it has NOT indexed the entire Internet (not by a long shot)?
The Internet consists of two webs – the Searchable web (that which has been categorized by search engines) and the Invisible web (everything below the searchable web). It's been estimated that the Invisible web is 500 times larger (that's 500 TIMES) than what's already in Google.
The Invisible Web consists of all that data that resides in site databases. About.com's definition is:
"The term "invisible web" mainly refers to the vast repository of information that search engines and directories don't have direct access to, like databases. Unlike pages on the visible Web (that is, the Web that you can access from search engines and directories), information in databases is generally inaccessible to the software spiders and crawlers that create search engine indexes." (reference)
To search the Invisible web, you need to find where the niche databases you require reside. 3 excellent sites that will help you include:
You can use the above sites to discover niche-related databases that you can query yourself when faced with niche questions from others online.
Exploiting the Invisible Web requires patience. However, the databases it contains can give you the edge over your colleagues when it comes to being the first with critical authority-building questions.
How to use the Invisible Web for your niche
The best way to use the deep web is to search for databases specific to your interest. For example, if your niche is in fashion design, the search
will lead you to
It's up to you to use the information you discover.
The Invisible Web – A Never-Considered Method To Increase Niche Authority recap
Many people are lazy.
- Niche authority figures know how to find answers that elude everyone else.
- The Invisible Web gives you niche answers
- How to use the Invisible Web for your niche
Put into practice what you have just read above – it will help buff your authority image.
Like this post? Make sure to check out our fan page as well!
Get the edge
Not your ordinary newsletter
Excellent post! This is definitely "outside the box" thinking for niche marketing. I like the way you've defines an authority. I would add – When authorities speak, others listen.
Excellent post on the invisible web! Surely tapping db's will help many folks carve out their niches.
Glad you enjoyed it!