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	<title>Niche Marketing with Marketing Steele</title>
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	<link>http://www.marketingsteele.com</link>
	<description>Strengthen Your Bottom Line</description>
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		<title>Exploit Google&#8217;s Wonder Wheel for More Quality Free Niche Traffic</title>
		<link>http://www.marketingsteele.com/google-wonder-wheel/</link>
		<comments>http://www.marketingsteele.com/google-wonder-wheel/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 20:35:50 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Stronger Traffic]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=363</guid>
		<description><![CDATA[
Exploit Google&#39;s Wonder Wheel for More Quality Free Niche Traffic

An easy way to increase the flow of free traffic to your niche site
		

Sure, you know about Google and the Google search&#8230;but are you aware of the Google Wonder wheel?
It&#39;s a free ticket to find keyphrases for your site!
And it&#39;s easy to use too.
Let&#39;s say that [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img alt="" class="aligncenter size-medium wp-image-366" height="225" src="http://www.marketingsteele.com/wp-content/uploads/2010/02/wonderwheelconeyisland-300x225.jpg" title="wonderwheelconeyisland" width="300" /></p>
<h2>Exploit Google&#39;s Wonder Wheel for More Quality Free Niche Traffic</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);">An easy way to increase the flow of free traffic to your niche site<br />
		</span></li>
</ul>
<p>Sure, you know about Google and the Google search&#8230;but are you aware of the Google Wonder wheel?</p>
<h3>It&#39;s a free ticket to find keyphrases for your site!</h3>
<p>And it&#39;s easy to use too.</p>
<p>Let&#39;s say that your niche is chess&#8230;more particularly, you sell chess sets via affiliate links.</p>
<p>Go to Google and search for</p>
<ul>
<li><a href="http://www.google.com/search?q=chess sets" target="_blank">chess sets<br />
		</a></li>
</ul>
<p>When the results are returned, instead of patiently working your way through them, click on</p>
<p><strong>Show Options<br />
	</strong></p>
<p>that&#39;s nearby the top of the page, next to <strong>Web</strong>.</p>
<p>Scroll down and click on</p>
<p><a href="http://www.google.com/search?q=chess%20sets&amp;num=100&amp;hl=en&amp;sa=X&amp;tbs=ww:1&amp;ei=OXWFS9WhBZX0NffEtTQ&amp;oi=tool&amp;resnum=2&amp;ct=tlink&amp;ved=0CD0QpwU&amp;tbo=1" target="_blank"><strong>Wonder wheel<br />
	</strong></a></p>
<p>Look what you&#39;ll see.</p>
<p><img alt="Winder Wheel!" border="0" height="287" src="http://www.marketingsteele.com/images/wonderwheel.gif" width="490" /></p>
<p>From &#39;chess sets&#39;, you can see that popular searches include</p>
<ul>
<li>marble chess sets</li>
<li>staunton chess sets</li>
<li>magnetic chess sets</li>
</ul>
<p>This is a very easy, quick effective way to gain a visual representation on what kinds of keywords/keyphrases you can target on your site&#8230;and thus bring more and more qualities visitors who want to buy to you.</p>
<p>More resources to assist you with the Wonder Wheel include:</p>
<ul>
<li><a href="http://www.devwebpro.com/understanding-the-use-of-googles-wonder-wheel/" target="_blank">Understanding The Use Of Google&rsquo;s Wonder Wheel</a></li>
<li><a href="http://www.helpfulguy.com/keyword-research-google-wonder-wheel/" target="_blank">Keyword Research &ndash; Google Wonder Wheel </a></li>
<li><a href="http://www.seohosting.com/blog/search-engine-marketing/how-to-find-keywords-using-google-wonder-wheel/" rel="bookmark" target="_blank" title="How To Find Keywords Using Google Wonder Wheel">How To Find Keywords Using Google Wonder Wheel</a></li>
<li><a href="http://www.purchase.com/blog/increasing-web-traffic/google-wonder-wheel-tool" target="_blank">How To Use The Google Wonder Wheel To Create More Efficient Content</a></li>
</ul>
<p>If you&#39;re in need of ideas for profitable niche blogging topics, the Google Wonder Wheel can be your buddy.</p>
<h2>Exploit Google&#39;s Wonder Wheel for More Quality Free Niche Traffic recap</h2>
<p>The Google Wonder Wheel is a great handy resource.</p>
<blockquote>
<ul>
<li>Search for what you want to sell on your blog/site</li>
<li>View the Wonder Wheel</li>
<li>Add posts on those topics</li>
</ul>
</blockquote>
<p>Now get out there and write.</p>
<p>Like this post?&nbsp; Make sure to check out our fan page as well!</p>
<p style="text-align: center;"><a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" target="_blank"><img alt="Facebook" border="0" height="147" src="http://www.marketingsteele.com/images/badge.gif" width="162" /></a></p>
<p>Stay Steele Strong,</p>
<p>Alec</p>


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]]></content:encoded>
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		</item>
		<item>
		<title>DIY Power Tools Niche Marketing Tips Waiting For You</title>
		<link>http://www.marketingsteele.com/diy-power-tools/</link>
		<comments>http://www.marketingsteele.com/diy-power-tools/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:47:35 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[Power Tools]]></category>
		<category><![CDATA[affiliate]]></category>
		<category><![CDATA[amazon]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=356</guid>
		<description><![CDATA[
DIY Power Tools Niche Marketing Tips You Can Start Today

Your Takeaway &#8211; Useful power tools niche marketing ideas
		

Do you ever use power tools like power screwdrivers, power saws, power this or power that?
Especially in today&#39;s economy, Power Tools are a booming niche.
Why?&#160; Because more and more people will opt to fix things themselves&#8230;rather than hire [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img alt="" class="aligncenter size-medium wp-image-359" height="225" src="http://www.marketingsteele.com/wp-content/uploads/2010/02/powertools-300x225.jpg" title="powertools" width="300" /></p>
<h2>DIY Power Tools Niche Marketing Tips You Can Start Today</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);">Your Takeaway &ndash; Useful power tools niche marketing ideas<br />
		</span></li>
</ul>
<p>Do you ever use power tools like power screwdrivers, power saws, power this or power that?</p>
<h3>Especially in today&#39;s economy, Power Tools are a booming niche.</h3>
<p>Why?&nbsp; Because more and more people will opt to fix things themselves&#8230;rather than hire someone else to do it for them.</p>
<p>Making money in the power tools niche can be done via the following ways.</p>
<h3>1.)&nbsp; Get an affiliate ID at Amazon to recommend power tools.</h3>
<p>Amazon has a whole slew of power tools ready for you to promote.&nbsp; Thousands of them of all brands and price-levels are waiting for you from brands including Black and Decker, Milwaukee, Makita, DeWALT and much more.</p>
<p>Sign up for the Amazon Affiliate program <a href="http://www.amazon.com/gp/redirect.html?ie=UTF8&amp;location=http%3A%2F%2Faffiliate-program.amazon.com%2F&amp;tag=markesteel-20&amp;linkCode=ur2&amp;camp=1789&amp;creative=9325" target="_blank"><strong>HERE</strong></a>.</p>
<h3>2.)&nbsp; Zero in on a particular Power Tools niche.</h3>
<p>Sure, you can do the overall Power Tools niche in your writings&#8230;unless you know how to achieve high SEO or otherwise bring in the traffic, your site will be invisible to the people who want to buy.</p>
<p>Sub-niching can help this.&nbsp; While there might be hundreds of overall DIY power tool blogs, chances are, there are less Black and Decker blogs, less Hitachi blogs, less Kitchen Cabinet DIY blogs etc.</p>
<p>Some popular Power tools blogs include:</p>
<ul>
<li><a href="http://www.toolcrib.com/blog/ " target="_blank">Toolcrib<br />
		</a></li>
<li><a href="http://www.coptool.com/" target="_blank">Coptool<br />
		</a></li>
<li><a href="http://www.thepowertoolsblog.com/" target="_blank">THE Power Tools blog</a></li>
</ul>
<h3>3.)&nbsp; Add your Amazon Affiliate products to your Power Tools blog</h3>
<p>You can pick and choose a specific power tool every day on which to write a review, and then include a direct link to Amazon so people can buy it at a discount.</p>
<p>Here are some power tools ready for you to review right now:</p>
<p><object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://fpdownload.macromedia.com/get/flashplayer/current/swflash.cab" height="175" id="Player_6faafcd9-4e37-4530-a5f4-98b9c7c2dfdf" width="500"><param name="movie" value="http://ws.amazon.com/widgets/q?ServiceVersion=20070822&amp;MarketPlace=US&amp;ID=V20070822%2FUS%2Fmarkesteel-20%2F8010%2F6faafcd9-4e37-4530-a5f4-98b9c7c2dfdf&amp;Operation=GetDisplayTemplate" /></object></p>
<p>There are more than a dozen other ways you can highlight power tools on your site as well</p>
<h3>4.)&nbsp; Become an acknowledged Subject Matter Expert on Power Tools</h3>
<p>The best way to be lauded as an expert is if other people SAY you&#39;re an expert.&nbsp; Build up your reputation on power tools or DIY boards and forums like:</p>
<ul>
<li><a href="http://www.professional-power-tool-guide.com/power-tool-forum/" target="_blank">Power Tool forum<br />
		</a></li>
<li><a href="http://www.ridgidforum.com/forum/" target="_blank">Rigid Forum<br />
		</a></li>
<li><a href="http://www.woodworkingtalk.com/" target="_blank">Wood Working Talk<br />
		</a></li>
</ul>
<h3>5.)&nbsp; Offer Power Tools Tips via Twitter and Facebook</h3>
<p><a href="http://www.marketingsteele.com/autopost-twitter-facebook-fanpage/" target="_blank"><img align="right" alt="Fan PagE!" border="0" height="140" src="http://www.marketingsteele.com/wp-content/uploads/2010/01/tfbcover.gif" width="100" /></a>You DO have a Twitter ID, correct?&nbsp; If so, start offering tips and ideas for power tool usage, making certain to include a hashtag that lets readers identify the tips as from you.&nbsp;</p>
<p>Don&#39;t forget about Facebook either &#8211; you can build a Power Tools Fan page and start automatically posting tips and tricks to it without lifting a finger.&nbsp; Our book, <a href="http://www.marketingsteele.com/autopost-twitter-facebook-fanpage/" target="_blank"><strong>Twitter to FB Fan Page Autoposting Secrets</strong></a>, shows you how to do that easily and effectively.</p>
<p>Remember your goal &#8211; you do NOT want to depend solely upon SEO or Facebook or Twitter or your autoresponder or any one thing whatsoever.&nbsp;</p>
<p><strong>Instead, use everything at your disposal.<br />
	</strong></p>
<h2>DIY Power tools niche marketing tips you can start today recap</h2>
<p>With today&#39;s economy, the DIY niche will always be popular.&nbsp; And to do it well, power tools are often required.&nbsp; Why should people NOT buy them from you?</p>
<blockquote>
<ul>
<li>1.)&nbsp; Get an affiliate ID at Amazon to recommend power tools.</li>
<li>2.)&nbsp; Zero in on a particular Power Tools niche.</li>
<li>3.)&nbsp; Add your Amazon Affiliate products to your Power Tools blog</li>
<li>4.)&nbsp; Become an acknowledged Subject Matter Expert on Power Tools</li>
<li>5.)&nbsp; Offer Power Tools Tips via Twitter and Facebook</li>
</ul>
</blockquote>
<p>Start today&#8230;and done right, watch your profits grow.</p>
<p>Like this post?&nbsp; Make sure to check out our fan page as well!</p>
<p style="text-align: center;"><a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" target="_blank"><img alt="Facebook" border="0" height="147" src="http://www.marketingsteele.com/images/badge.gif" width="162" /></a></p>
<p>Stay Steele Strong,</p>
<p>Alec</p>


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		<title>5 Often Ignored Ways To Easily Grow Your Sales (that you can start today)</title>
		<link>http://www.marketingsteele.com/more-sales/</link>
		<comments>http://www.marketingsteele.com/more-sales/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 14:39:53 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Growing Sales]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=233</guid>
		<description><![CDATA[
5 often ignored ways to easily grow your sales (that you can start today)

Your Takeaway &#8211; 5 easy steps that will help grow your sales this year.

Sometimes it&#39;s the common-sense things that make life easier.
You probably already have the niche marketing tools at hand &#8211; why not use them?
As a smart marketer, unless you&#39;re dumber [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img alt="Grow your niche marketing sales" border="0" height="250" src="http://www.marketingsteele.com/wp-content/uploads/2010/01/moneygrow.jpg" width="400" /></p>
<h2>5 often ignored ways to easily grow your sales (that you can start today)</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);">Your Takeaway &ndash; 5 easy steps that will help grow your sales this year.</span></li>
</ul>
<p>Sometimes it&#39;s the common-sense things that make life easier.</p>
<h3>You probably already have the niche marketing tools at hand &#8211; why not use them?</h3>
<p>As a smart marketer, unless you&#39;re dumber than a rusted barbell, you already have key critical marketing tools embedded within your site already (such as <u>autoresponders, feedburner, google analytics, and the like</u>).&nbsp;</p>
<p>But are you using them above and beyond what 99.4% of the other niche marketers are?</p>
<p>Let&#39;s find out.&nbsp; Here are 5 often ignored ways to grow your sales (and help boost your bottom line profits as well).</p>
<h3>1.)&nbsp; Run your own free sub-niche eclass</h3>
<p>Sure, you might focus on selling construction items niche for DIY individuals.&nbsp; That might encompass power tools, construction safety, steel-toed workboots and the like.</p>
<p>Why not use your autoresponder (you DO have one, correct?&nbsp; Anyone serious about niche marketing needs an autoresponder; <a href="/recommends/autoresponder.php" target="_blank">aWeber </a>is one choice) to offer a free sub-niche eclass on common DIY bathroom plumbing problems (sub-niche to plumbing sub-niche which is sub-niche to DIY) or on how to change the car oil at home (subniche to car-maintenance sub-niche which is sub-niche to DIY)?</p>
<p>The benefits to this are legion &#8211; you start to build a specially targeted list on people interested in bathroom plumbing (which means you can set up a weekly followup autoresponder that offers not only tips on bathroom plumbing but also your affiliate links to contractor services, Amazon plumbing products and the like.</p>
<h3>2.)&nbsp; Offer a &quot;how to buy niche XYZ for cheap&quot; white paper</h3>
<p>People want to save money.</p>
<p>That&#39;s a given.</p>
<p>So&#8230;if they&#39;re not yet ready to buy, give them something for free &#8211; a report on how to buy Harley Davidson jackets for less than retail or how to reduce one&#39;s grocery bills by the month.&nbsp; And of course, include your affiliate links as well in your suggestions.</p>
<p>Benefits here &#8211; again, you&#39;re building up a targeted niche list, one you can send weekly emails too with other tricks and tips.</p>
<h3>3.)&nbsp; Enable people to receive customized email of posts (not just RSS feeds)</h3>
<p>You use Feedburner already to help people receive your blog posts, correct?</p>
<p>Well then, set the title of the email received to be the actual blog posts itself.&nbsp; It&#39;s very easy to do &#8211; log onto your Feedburner account and choose</p>
<h4>Publicize &gt; Email Subscriptions &gt; Email Branding</h4>
<p>Set it to <strong>${latestItemTitle} </strong>if you want the blog post title to be the title of the email.</p>
<p>This will draw the recipients&#39; eye more than if you just had a &#39;Blog Update&#39;.&nbsp; More attention &#8211; more interest.&nbsp; More interest &#8211; more possibilities for future sales.</p>
<h3>4.)&nbsp; Offer an incentive for people to join your Facebook Fan Page</h3>
<p style="text-align: center;"><a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" target="_blank"><img align="right" alt="Facebook" border="0" height="147" src="http://www.marketingsteele.com/images/badge.gif" width="162" /></a></p>
<p>You do have a business fan page of course, correct?&nbsp; Ours is at</p>
<div class="profile_name_and_status">
<p><span style="font-size: 14px;"><a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" target="_blank"><strong>Marketing Steele Niche Marketing Revolution</strong></a></span></p>
<p>Did you know you can customize your fan page by offering content ONLY fans can access?</p>
<p>Click on the &#39;Niche Tools&#39; tab and you&#39;ll see what I mean.&nbsp; I learned this technique from <a href="http://thesocialmediaguide.com.au/2009/11/01/setup-custom-landing-page-facebook-page/" target="_blank">Set Up A Custom Landing Page on your Face Book Fan Page</a>.</p>
<p>The more people who join your Facebook fan page, the more reach you&#39;ll have to promote the benefits you offer your niche customers.</p>
</div>
<h3>5.)&nbsp; Offer discounts for other products <em>within</em> your current product</h3>
<p>This is something so easy, I&#39;m surprised more niche marketers&nbsp; don&#39;t take advantage of it.</p>
<p>At the end of your niche infoproduct, add an Appendix that offers a special link discount for your other products.&nbsp; After all, this is a valued customer and you have already proved your worth; give them yet another reason to spend their money with you.&nbsp; Everyone loves getting a bargain; why not take advantage of that?</p>
<h2>5 often ignored ways to easily grow your sales (that you can start today) recap</h2>
<p>Add these techniques today to your current operations, and help your own sales grow.</p>
<blockquote>
<ul>
<li>1.)&nbsp; Run your own free sub-niche eclass</li>
<li>2.)&nbsp; Offer a &quot;how to buy niche XYZ for cheap&quot; white paper</li>
<li>3.)&nbsp; Enable people to receive customized email of posts (not just RSS feeds)</li>
<li>4.)&nbsp; Offer an incentive for people to join your Facebook Fan Page</li>
<li>5.)&nbsp; Offer discounts for other products <em>within</em> your current product</li>
</ul>
</blockquote>
<p>Remember, it&#39;s the <u>smart niche marketer</u> that maximizes the benefits of the tools he uses.&nbsp; Join that crowd today.</p>
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		<title>Easter/Passover Niche Marketing Made Super Easy</title>
		<link>http://www.marketingsteele.com/easterpassover-niche-marketing-made-super-easy/</link>
		<comments>http://www.marketingsteele.com/easterpassover-niche-marketing-made-super-easy/#comments</comments>
		<pubDate>Sun, 14 Feb 2010 12:03:44 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[easter]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[passover]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=331</guid>
		<description><![CDATA[
Easter/Passover niche marketing made super easy

Your Takeaway &#8211; easy ways to improve your Easter sales
		

Today is Valentine&#39;s Day!&#160; And you know what that means &#8211; if you have done zero, zilch, nada, etc. to prepare for your sales, don&#39;t even bother thinking about it now (unless you have a gifting business that&#39;s huddled smack where [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.marketingsteele.com/wp-content/uploads/2010/02/EasterPassover.jpg"><img alt="Easter and PAssover Holiday Marketing" border="0" class="aligncenter size-medium wp-image-335" height="200" src="http://www.marketingsteele.com/wp-content/uploads/2010/02/EasterPassover-300x200.jpg" title="EasterPassover" width="300" /></a></p>
<h2>Easter/Passover niche marketing made super easy</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Your Takeaway &ndash; easy ways to improve your Easter sales<br />
		</span></span></span></li>
</ul>
<p>Today is Valentine&#39;s Day!&nbsp; And you know what that means &#8211; if you have done zero, zilch, nada, etc. to prepare for your sales, don&#39;t even bother thinking about it now (unless you have a gifting business that&#39;s huddled smack where potential customers gather such as a mall).</p>
<p>So screw Valentine&#39;s Day (marketing wise!).&nbsp; Instead, consider this crucial fact:</p>
<h3>In 1.5 months, Easter and Passover will descend upon us.</h3>
<p>And that means you have 6 weeks to prepare for your future sales.</p>
<p>Here are some easy techniques to score of your competition.</p>
<h3>Holiday Marketing Tip 1.)&nbsp; Find Easter/Passover products in your niche at Amazon.</h3>
<p>Look at Amazon.&nbsp;&nbsp; Let&#39;s say that your niche is fly-fishing.&nbsp; Search for</p>
<p>easter fishing</p>
<p>You might come across <a href="http://www.amazon.com/gp/product/B001QNDVRY?ie=UTF8&amp;tag=markesteel-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001QNDVRY"><span style="font-size: 14px;"><strong>Easter decorated fishing lures</strong></span></a> like:</p>
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/B001QNDVRY?ie=UTF8&amp;tag=markesteel-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001QNDVRY" target="_blank"><img alt="Easter Fishing" border="0" height="280" src="http://ecx.images-amazon.com/images/I/214aSXROUjL._AA280_.jpg" width="280" /></a></p>
<p>Unfortunately, there are no Passover-oriented items for fly fishing, but think beyond that &#8211; fly-fishing is done outdoors.&nbsp; It could be cold in March.&nbsp; You can offer <a href="http://www.amazon.com/gp/product/B001XXU350?ie=UTF8&amp;tag=markesteel-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001XXU350" target="_blank"><span style="font-size: 14px;"><strong>Passover-related outdoors wear like this hoodie</strong></span></a>:</p>
<p style="text-align: center;"><a href="http://www.amazon.com/gp/product/B001XXU350?ie=UTF8&amp;tag=markesteel-20&amp;linkCode=as2&amp;camp=1789&amp;creative=390957&amp;creativeASIN=B001XXU350"><img alt="Passover" border="0" height="280" src="http://ecx.images-amazon.com/images/I/4114kGD7dkL._AA280_.jpg" width="280" /></a></p>
<p>&nbsp;</p>
<p>It&#39;s all the way you choose to view your niche.</p>
<h3>Holiday Marketing Tip 2.)&nbsp; Find your niche in chocolate.</h3>
<p>Go investigate the site <a href="http://www.chocolatevault.com/" target="_blank"><strong>Chocolate Vault</strong></a>.&nbsp; Easter is known for chocolate &#8211; you can probably find several representations of your niche in various chocolate molds.&nbsp; If you buy them early enough, you can resell them on your site at a profit.</p>
<p>And during Passover, children are often rewarded with nuts/candies when they participate in the discussion of the Exodus/etc.; you might be able to find your niche in Kosher chocolate as well.&nbsp; <a href="http://www.kantrowitz.com/chocolate/" target="_blank"><span style="font-size: 14px;"><strong>This link</strong></span></a> will take you to locations that sell Kosher chocolate you can use in Passover.</p>
<h3>Holiday Marketing Tip #3.)&nbsp; Offer Easter/Passover niche related freebies</h3>
<p>Take your niche and slant it to the holidays.&nbsp; Write up a one-page holiday-related niche project. &nbsp; For example, let&#39;s say that your niche is golf.&nbsp; Some people travel during these holidays; write a one-page report on where to find Jewish golf outings (and grab the travel affiliate commissions that come with these destinations) or Easter-related golf equipment for kids etc.</p>
<p>It doesn&#39;t have to be elaborate, it doesn&#39;t have to be manly, it just has to compel visitors to give you their email address for future marketing purposes.</p>
<h2>Easter/Passover niche marketing made super easy recap</h2>
<p>Don&#39;t wait until the holidays screw you &#8211; get your marketing started today.</p>
<blockquote>
<ul>
<li>Easter/Passover Marketing Tip 1.)&nbsp; Find Easter/Passover products in your niche at Amazon.</li>
<li>Easter/Passover Marketing Tip 2.)&nbsp; Find your niche in chocolate.</li>
<li>Easter/Passover Marketing Tip #3.)&nbsp; Offer Easter/Passover niche related freebies</li>
</ul>
</blockquote>
<p>The more time you give to your holiday marketing preparation, the more profits you will make.</p>
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		<title>The Invisible Web &#8211; A Never-Considered Method To Greatly Increase Niche Authority (and it&#8217;s free)</title>
		<link>http://www.marketingsteele.com/invisible-niche/</link>
		<comments>http://www.marketingsteele.com/invisible-niche/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 12:11:18 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Authority]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=256</guid>
		<description><![CDATA[
The Invisible Web &#8211; A Never-Considered Method To Increase Niche Authority

Your Takeaway &#8211; a quick fix method of impressing your niche

Authority figures know something the rest of us don&#39;t.
Niche authority figures know how to find answers that elude everyone else.
Think about it.&#160; When you consider what makes an authority an authority, chances are the criteria [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.marketingsteele.com/wp-content/uploads/2010/01/deepweb1.jpg"><img alt="Invisible Deep Web" border="0" class="alignnone size-medium wp-image-262" height="300" src="http://www.marketingsteele.com/wp-content/uploads/2010/01/deepweb1-231x300.jpg" title="deepweb1" width="231" /></a></p>
<h2>The Invisible Web &#8211; A Never-Considered Method To Increase Niche Authority</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Your Takeaway &ndash; a quick fix method of impressing your niche</span></span></span></li>
</ul>
<p>Authority figures know something the rest of us don&#39;t.</p>
<h3>Niche authority figures know how to find answers that elude everyone else.</h3>
<p>Think about it.&nbsp; When you consider what makes an authority an authority, chances are the criteria will include:</p>
<ul>
<li>Everyone else says they&#39;re an authority</li>
<li>They&#39;ve been quoted online by other authorities</li>
<li>They always have an answer to any niche question you might have.</li>
</ul>
<p>Like it or hate it, the facts remain.&nbsp; People <em>want</em> to follow authority figures.&nbsp; So why should not that authority figure be you?</p>
<p>Enter</p>
<h3>The Invisible Web gives you niche answers</h3>
<p>Sure, you might be aware of that somewhat popular search engine, Google.&nbsp; It&#39;s about as difficult to ignore as <a href="http://theoatmeal.com/comics/design_hell" target="_blank">Monster emissions</a>.</p>
<blockquote>
<p><em>But did you know that as huge as it is&#8230;.it has NOT indexed the entire Internet (not by a long shot)?<br />
		</em></p>
</blockquote>
<p>The Internet consists of two webs &#8211; the Searchable web (that which has been categorized by search engines) and the Invisible web (everything below the searchable web).&nbsp; It&#39;s been estimated that the Invisible web is 500 times larger (that&#39;s 500 TIMES) than what&#39;s already in Google.</p>
<p>The Invisible Web consists of all that data that resides in site databases. About.com&#39;s definition is:</p>
<blockquote>
<p>&quot;<span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Verdana; font-size: 12px; line-height: 18px; text-align: left;">The term &quot;invisible web&quot; mainly refers to the vast repository of information that search engines and directories don&#39;t have direct access to, like databases. Unlike pages on the visible Web (that is, the Web that you can access from search engines and directories), <u>information in databases is generally inaccessible</u> to the software spiders and crawlers that create search engine indexes.&quot;&nbsp; (<a href="http://websearch.about.com/od/invisibleweb/a/invisible_web.htm" target="_blank">reference</a>)<br />
		</span></span></p>
</blockquote>
<p>To search the Invisible web, you need to find where the niche databases you require reside.&nbsp; 3 excellent sites that will help you include:</p>
<ul>
<li><a href="http://www.resourceshelf.com/" target="_blank">Gary Price Resource Shelf<br />
		</a></li>
<li><a href="http://aip.completeplanet.com/" target="_blank">Complete Planet<br />
		</a></li>
<li><a href="http://www.llrx.com/features/deepweb2010.htm" target="_blank">Deep Web Research 2010</a></li>
</ul>
<p>You can use the above sites to discover niche-related databases that you can query yourself when faced with niche questions from others online.&nbsp;</p>
<p>Exploiting the Invisible Web requires patience.&nbsp; However, the databases it contains can give you the edge over your colleagues when it comes to being the first with critical authority-building questions.</p>
<h3>How to use the Invisible Web for your niche</h3>
<p>The best way to use the deep web is to search for databases specific to your interest.&nbsp; For example, if your niche is in fashion design, the search</p>
<p><a href="http://www.google.com/search?q=fashion+database" target="_blank">fashion database<br />
	</a></p>
<p>will lead you to</p>
<ul>
<li><a href="http://www.fashionwindows.com/fashion_designers/" target="_blank">Fashion Windows<br />
		</a></li>
<li><a href="http://www.fcdatabase.com" target="_blank">Fashion Color Database<br />
		</a></li>
<li><a href="http://www.philau.edu/Library/fashtextdbinfo.html" target="_blank">FASHION &amp; TEXTILES DATABASE INFORMATION</a></li>
</ul>
<p>It&#39;s up to you to use the information you discover.</p>
<h2>The Invisible Web &#8211; A Never-Considered Method To Increase Niche Authority recap</h2>
<p>Many people are lazy.&nbsp;</p>
<blockquote>
<ul>
<li>Niche authority figures know how to find answers that elude everyone else.</li>
<li>The Invisible Web gives you niche answers</li>
<li>How to use the Invisible Web for your niche</li>
</ul>
</blockquote>
<p>Put into practice what you have just read above &#8211; it will help buff your authority image.</p>
<p style="margin: 0px; padding: 5px 0px; line-height: 22px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Like this post?&nbsp; Make sure to check out our fan page as well!</span></span></p>
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		<title>How to smack your reader between the eyes with your personal brand</title>
		<link>http://www.marketingsteele.com/grab-readers-attention/</link>
		<comments>http://www.marketingsteele.com/grab-readers-attention/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 16:26:09 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Stronger Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=344</guid>
		<description><![CDATA[
How to smack your reader between the eyes with your personal brand

Your Takeaway &#8211; Easy tip to stand out from the crowd of your competitors

You probably know:
If you don&#39;t hook your readers in the first 7 seconds, they go elsewhere to spend their money.
This isn&#39;t good.&#160; It&#39;s horrible in fact and very honestly, it&#39;s your [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img alt="Grab Attention" class="aligncenter size-medium wp-image-350" height="300" src="http://www.marketingsteele.com/wp-content/uploads/2010/02/explosion-300x300.jpg" title="explosion" width="300" /></p>
<h2>How to smack your reader between the eyes with your personal brand</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);">Your Takeaway &ndash; Easy tip to stand out from the crowd of your competitors</span></li>
</ul>
<p>You probably know:</p>
<h3>If you don&#39;t hook your readers in the first 7 seconds, they go elsewhere to spend their money.</h3>
<p>This isn&#39;t good.&nbsp; It&#39;s horrible in fact and very honestly, it&#39;s your own damned fault.</p>
<p>Think about it &#8211; <u>you own</u> your site and marketing. Ergo, what is on said site &#8211; you own that too.&nbsp; The design, the creation, the marketing call to action &#8211; it&#39;s yours and yours alone.</p>
<h3>Does your content and site smack the readers between the eyes and make them <u>want</u> to keep reading?</h3>
<p>If not, that&#39;s a shame.&nbsp; Because you deserve your share of online business in your niche too.&nbsp; So here&#39;s a couple of tips to help you grab it with both hands.</p>
<h3>Tip #1.)&nbsp; Make your site entertaining/fun/profitable/ego-worthy to read.</h3>
<p>Plain boring data sucks.&nbsp; People yawn.&nbsp; People leave.</p>
<p>Plain boring data dressed up in stories, with excitement, with videos, with true to life adventures&#8230;.that <u>compels</u>.&nbsp; Those makes people want to read more.</p>
<p>It&#39;s no longer enough to be smart, to be helpful, to be an authority figure online.&nbsp; You also need to either:</p>
<ul>
<li>Entertain</li>
<li>Stroke reader ego</li>
<li>Showcase strengths your readers admire</li>
<li>Empathize</li>
</ul>
<p>and the like.</p>
<p>Peoples&#39; attention spans are short.&nbsp; If they have a choice between learning OR learning while laughing at the same time&#8230;the entertainment value will win out every time.</p>
<h3>Tip #2.)&nbsp; Build your niche persona</h3>
<p>You&#39;re not just an affiliate marketer in the ice skating niche.&nbsp; Instead, you&#39;re Alec Steele, SkateMaster, or Alec Steele, Power Skate Guide.</p>
<blockquote>
<p>You&#39;re never just a name, nor just a niche.&nbsp; You&#39;re greater than the sum of the two.</p>
</blockquote>
<p>Personally, I&#39;m <u>Alec Steele, Strong Niche Marketer</u>&#8230;and my site reflects that entirely (from the &quot;Unforgiving Niche Marketing&quot; up on top to the &quot;Niche marketing muscle&quot; you see on the right.&nbsp;</p>
<p>I&#39;m strong, I&#39;m tough, I&#39;m effective, I&#39;m a hell of a lot of fun and it blazes out of my website.</p>
<p>What about you?</p>
<ul>
<li>Who are you that I should give a damn?</li>
</ul>
<p>More importantly:</p>
<ul>
<li>Who are you that your <u>readers</u> should give a damn?</li>
</ul>
<p>Well?</p>
<p>Your niche persona can suffuse your personal brand. Become a real person that compels interest.</p>
<h3>Tip #3.)&nbsp; F*ck you, embrace your audience</h3>
<p>When you write, write for your audience.</p>
<p>I cannot emphasize this blindingly obvious fact enough.</p>
<p>Listen here and listen HARD:</p>
<blockquote>
<p><strong>You are not buying your products.&nbsp; You readers <u>are</u>.<br />
		</strong></p>
</blockquote>
<p><u>Ergo, write to them</u>.&nbsp; Not you.</p>
<p>You know how great you are.&nbsp; You don&#39;t need to convince yourself of that fact.</p>
<p>But you do need to convince your readers.&nbsp; They&#39;re the ones with the money, they&#39;re the ones who will ultimately buy from you.</p>
<h3>Engage your readers from the get-go.&nbsp; Write headlines that scream what&#39;s in it for them to read.</h3>
<p>It will go a long way to grabbing your reader&#39;s attention&#8230;and never letting it go.</p>
<h2>How to smack your reader between the eyes with your personal brand recap</h2>
<p>Internalize the following to help build <u>your</u> following.</p>
<blockquote>
<ul>
<li>If you don&#39;t hook your readers in the first 7 seconds, they go elsewhere to spend their money.</li>
<li>Tip #1.)&nbsp; Make your site entertaining/fun/profitable/ego-worthy to read.</li>
<li>Tip #2.)&nbsp; Build your niche persona</li>
<li>Tip #3.)&nbsp; F*ck you, embrace your audience</li>
<li>Engage your readers from the get-go.&nbsp; Write headlines that scream what&#39;s in it for them to read.</li>
</ul>
</blockquote>
<p>It can only make you better.</p>
<p style="margin: 0px; padding: 5px 0px; line-height: 22px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Like this post?&nbsp; Make sure to check out our fan page as well!</span></span></p>
<p style="margin: 0px; padding: 5px 0px; line-height: 22px; text-align: center;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;"><a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" style="color: rgb(15, 35, 101); text-decoration: underline; outline-style: none;" target="_blank"><img alt="Facebook" border="0" height="147" src="http://www.marketingsteele.com/images/badge.gif" style="border-style: none;" width="162" /></a></span></span></p>
<p style="margin: 0px; padding: 5px 0px; line-height: 22px;">Stay Steele Strong,</p>
<p style="margin: 0px; padding: 5px 0px; line-height: 22px;">Alec</p>


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		<title>3 Telling Criteria To See If Your Website Is A Traffic Magnet That REPELs Instead Of ATTRACTS</title>
		<link>http://www.marketingsteele.com/traffic-magnet-2/</link>
		<comments>http://www.marketingsteele.com/traffic-magnet-2/#comments</comments>
		<pubDate>Sat, 06 Feb 2010 11:21:29 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Stronger Traffic]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=219</guid>
		<description><![CDATA[
Is your site a traffic magnet that repels instead of attracts?

Your Takeaway &#8211; a checklist of site qualities that don&#39;t suck

Every smart niche marketer online knows the following:
The more quality traffic your niche site has, the more profit potential you possess.
Notice that word.
Potential.
	
It&#39;s key.
More potential, more profit.&#160; Less potential implies useless traffic (visitors who have [...]]]></description>
			<content:encoded><![CDATA[<h2 style="text-align: center;"><img alt="Traffic Magnet" height="260" src="http://www.marketingsteele.com/wp-content/uploads/2010/01/magnet.jpg" width="400" /></h2>
<h2>Is your site a traffic magnet that repels instead of attracts?</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);">Your Takeaway &ndash; a checklist of site qualities that don&#39;t suck</span></li>
</ul>
<p>Every smart niche marketer online knows the following:</p>
<h3>The more quality traffic your niche site has, the more profit potential you possess.</h3>
<p>Notice that word.</p>
<p><u>Potential.<br />
	</u></p>
<p>It&#39;s key.</p>
<p>More potential, more profit.&nbsp; Less potential implies useless traffic (visitors who have zero interest in buying what you&#39;re selling).</p>
<p>Your goal is to make sure when people visit your site:<span id="more-219"></span></p>
<ul>
<li>They&#39;re intrigued</li>
<li>They&#39;re interested</li>
</ul>
<h3>In short, they want to learn what&#39;s in it for them to explore more.</h3>
<p>Here are some points to keep in mind.</p>
<h3>1.)&nbsp; Be clear about your goal for your visitor.</h3>
<p>This is subtle, because you do <u>not</u> generally tell newcomers, you&#39;re here, now buy my products.</p>
<p>Life doesn&#39;t work that way.</p>
<p>So when people come to your site, you want the main call to action to shriek at them, &quot;Do What I WANT!&quot;</p>
<p>At our site, the main things people see are:</p>
<ul>
<li><a href="http://www.marketingsteele.com/join-our-revolution/" target="_blank">Our Revolution<br />
		</a></li>
<li><a href="http://www.marketingsteele.com/newsletter/" target="_blank">Our Newsletter<br />
		</a></li>
<li><a href="http://www.marketingsteele.com/about/" target="_blank">Our Social Networks</a></li>
</ul>
<p>Just about every destination on our site leads to an optin of some sort or another.&nbsp; It might be the ability to <a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" target="_blank">become our fan</a>, it might be our free tips, it might be our <a href="http://twitter.com/strongsteele" target="_blank">Twitter page</a>, etc.</p>
<p>Do you see the power here?&nbsp; Not only do we build our personal list, but we also broadcast out where our ideas can be found elsewhere on line.&nbsp;</p>
<p>Viral marketing, word of mouth marketing, list building&#8230;it&#39;s all beneficial to use.</p>
<p>And it&#39;s beneficial to you as well.&nbsp; So go back to your site and ask yourself, what do you want people to do when they come to your place?</p>
<p>Then put in the tools that make it reality.&nbsp; If your website is not clear, it repels your visitor and does not attract.</p>
<p>More ideas can be found at:</p>
<ul>
<li><span style="font-size: 14px;"><a href="http://www.wilsonweb.com/wmta/purpose-clear.htm" target="_blank">Make Your Website Purposes Crystal Clear </a></span></li>
<li><span style="font-size: 14px;"><a href="http://www.chrisg.com/have-purpose/" rel="bookmark" title="Permanent Link to What is Your Website’s Clear Purpose?">What is Your Website&rsquo;s Clear Purpose?</a></span></li>
<li><span style="font-size: 14px;"><a href="http://www.improvetheweb.com/does-your-website-have-a-goal" target="_blank">Define a clear goal for your website</a></span></li>
</ul>
<h3>2.)&nbsp; Be confident but NOT stupid.</h3>
<p>Visitors like confidence but they hate:</p>
<ul>
<li>Being sold to.</li>
<li>Being confused.</li>
<li>Being bored.</li>
</ul>
<p><u>Stupid niche marketers plaster cold advertising in every available spot on their site.</u>&nbsp; They make zero effort to engage the visitors&#39; intellect, to spark the visitors curiosity about what they can learn, and the like.</p>
<p>Chances are, you are <u>not</u> going to make a sale from the first visit.&nbsp; So you do not want to scare your visitors off.&nbsp; Instead, you want to highlight what&#39;s in it for them to continue to explore.</p>
<p><u>Always showcase how your site makes their life easier</u>.</p>
<p>More ideas can be found at:</p>
<h3>3.)&nbsp; Use clear, vibrant design.</h3>
<p>You probably wouldn&#39;t hang out at a place that makes your eyes squint and your nose bleed, correct?</p>
<p>Your visitors won&#39;t want to put themselves through the agony of your site if it looks like it was designed by a rampaging over-caffeinated maniac either.</p>
<p>Click on the below cartoon to see the TRUE meaning of pain.</p>
<p style="text-align: center;"><a href="http://theoatmeal.com/comics/design_hell" target="_blank"><img alt="Design Hell" border="0" height="293" src="http://s3.amazonaws.com/theoatmeal-img/comics/design_hell/1.png" width="487" /></a></p>
<p>Lousy design repels visitors.&nbsp; Period.</p>
<p>Some tips to help you design websites that don&#39;t suck include:</p>
<ul>
<li><span style="font-size: 14px;"><a href="http://www.webpagesthatsuck.com/" target="_blank">Web Pages That Suck</a></span></li>
<li><span style="font-size: 14px;"><a href="http://www.everyjoe.com/articles/five-ways-that-websites-suck-168/" target="_blank">Five Ways that Websites Suck</a></span></li>
<li><span style="font-size: 14px;"><a href="http://www.pickysite.com/blog/web_design/321/top-bad-website-design-ideas.html" target="_blank">Top Bad Website Design Ideas </a></span></li>
</ul>
<h2>3 Critical Criteria To Tell If Your Website Is A Traffic Magnet That REPELs Instead Of ATTRACTS Recap</h2>
<p>Your site design can increase your traffic or kill it.&nbsp; We covered:</p>
<blockquote>
<ul>
<li>1.)&nbsp; Be clear about your goal for your visitor.</li>
<li>2.)&nbsp; Be confident but NOT stupid.</li>
<li>3.)&nbsp; Use clear, vibrant design.</li>
</ul>
</blockquote>
<p>These three critical ideas should give you quite a lot on which to focus. Go forth and make your site Steele Strong; if you have any questions, <span style="font-size: 14px;"><a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" target="_blank">join our Fan Page</a></span> and ask away.&nbsp; We&#39;ll be happy to give your site a once-over.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><a href="http://www.facebook.com/pages/Marketing-Steele-Niche-Marketing-Revolution/234547215884" target="_blank"><img alt="Facebook" border="0" height="147" src="http://www.marketingsteele.com/images/badge.gif" width="162" /></a></p>


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		<title>6 Twitter Tool Tips for Power Niche Marketing</title>
		<link>http://www.marketingsteele.com/twitter-niche-marketing/</link>
		<comments>http://www.marketingsteele.com/twitter-niche-marketing/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 12:05:40 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Personal Brand]]></category>
		<category><![CDATA[Stronger Marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=163</guid>
		<description><![CDATA[
Twitter Tools for Power Niche Marketing

Your Takeaway &#8211; a suite of Twitter-based tools you can use for personal niche marketing
		

If you&#39;re on Twitter, you probably are aware:
Your Twitter helps get the word out about your products and offerings
When you post an update to Twitter, it can:

Be retweeted by your network (reaching a broader audience)
Appear in [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img alt="Twitter Niche Marketing Power" border="0" height="250" src="http://www.marketingsteele.com/wp-content/uploads/2010/01/twitterpower.jpg" width="400" /></p>
<h2>Twitter Tools for Power Niche Marketing</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);">Your Takeaway &#8211; a suite of Twitter-based tools you can use for personal niche marketing<br />
		</span></li>
</ul>
<p>If you&#39;re on Twitter, you probably are aware:</p>
<h3>Your Twitter helps get the word out about your products and offerings</h3>
<p>When you post an update to Twitter, it can:<span id="more-163"></span></p>
<ul>
<li>Be retweeted by your network (reaching a broader audience)</li>
<li>Appear in sites that gather related tweets (thus increasing links related to you)</li>
<li>Be broadcasted to other sites like Facebook, LinkedIn and the like</li>
</ul>
<p>to name only a few benefits that exist.</p>
<p>We at Marketing Steele not only use Twitter extensively (you can follow us <a href="http://twitter.com/strongsteele" target="_blank">here</a>) but we also forcefully take advantage of a multitude of Twitter tools to help us behind the scenes.&nbsp; You can do the same thing; here&#39;s a taste to whet your appetite.</p>
<h3>1.)&nbsp; Enable 24&#215;7 Twitter Tweeting</h3>
<p>Check out our <a href="http://twitter.com/strongsteele" target="_blank">Tweet stream</a>.&nbsp; You&#39;ll see that we send out helpful information quite often, even when we&#39;re asleep (even Alec can&#39;t work more than 39 hours a day!).&nbsp; We have devised a unique usage of <span style="font-size: 14px;"><strong><a href="/recommends/so.php" target="_blank">Social Oomph</a></strong></span> that handles our Twitter account when we&#39;re not sitting in front of the computer.&nbsp;</p>
<p>It&#39;s surprisingly effective.&nbsp; By constantly appearing in Twitter with topnotch information, we showcase both our knowledge and our willingness to share critical information.&nbsp;&nbsp; It&#39;s a critical component to our marketing and we can highly recommend using it.</p>
<p>Learn more about Social Oomph <a href="/recommends/so.php" target="_blank">here</a>.</p>
<h3>2.)&nbsp; Tie your Twitter tweets to your other social networking accounts</h3>
<p>Depending upon what tool you use, you can set it up so your updates are broadcasted to multiple networks.</p>
<p><a href="http://tweetdeck.com" target="_blank">Tweetdeck</a> will allow you to post to Twitter, Facebook, LinkedIn and Myspace.</p>
<p><a href="http://ping.fm" target="_blank">Ping.fm</a> will allow you to post to over 50 social networks.<a href="http://www.atomkeep.com/" target="_blank"> <br />
	</a></p>
<p><a href="http://atomkeep.com" target="_blank">AtomKeep</a> handles dozens of networks as well, including many job-related resources.</p>
<p>And of course, the above resources are free.</p>
<h3>3.)&nbsp; Add your Twitter Tweets to your blog</h3>
<p>While we do not yet do this ourselves, others swear by it; we&#39;d be remiss if we failed to mention it.</p>
<p>You can create a daily blog post of all your Twitter tweets by downloading the plugin</p>
<p><a href="http://wordpress.org/extend/plugins/twitter-tools/" target="_blank">Twitter Tools<br />
	</a></p>
<p>Install it, activate it, and select &quot;<u>Create a daily digest blog post from your tweets</u>.&quot;&nbsp; That&#39;s all you have to do.</p>
<h3>4.)&nbsp; Ensure your blog posts are automatically sent to Twitter.</h3>
<p>If you have installed <a href="http://feedburner.google.com" target="_blank">Feedburner</a> to your blog, you can also use their <a href="http://www.google.com/support/feedburner/bin/answer.py?hl=en&amp;answer=167800" target="_blank">Socialize function</a>.&nbsp; This ensures that every time your blog feed is updated, your Twitter account updates as well.&nbsp; It&#39;s simple to set up &#8211; log into your Feedburner account, select &quot;Publicize&quot;, select &quot;Socialize&quot;, and add your Twitter account information.</p>
<h3>5.)&nbsp; Add your Twitter account to Twitter Directories.</h3>
<p>There&#39;s a tremendous amount of Twitter-based directories in which you can add your Twitter ID so other like-minded individuals can find and follow you.</p>
<p>A few of the more popular ones are</p>
<ul>
<li><a href="http://www.wefollow.com" target="_blank">We Follow<br />
		</a></li>
<li><a href="http://justtweetit.com/" target="_blank">Just Tweet It<br />
		</a></li>
<li><a href="http://www.twellow.com/" target="_blank">Twellow<br />
		</a></li>
<li><a href="http://geofollow.com/" target="_blank">GeoFollow<br />
		</a></li>
<li><a href="http://www.tweetfind.com/" target="_blank">TweetFind<br />
		</a></li>
<li><a href="http://twitdir.com/" target="_blank">TwitDir<br />
		</a></li>
<li><a href="http://twitr.org/" target="_blank">TwitR</a></li>
</ul>
<p>Easy to use and free, it can help get word out about your Niche Specialty.</p>
<h3>6.)&nbsp; Set up a Twitter RSS search for your niche</h3>
<p>Did you know that Twitter searches provide their own RSS feed?</p>
<p>You can search on Twitter, say, for</p>
<p><a href="http://search.twitter.com/search?q=motorcycle" target="_blank">Motorcycle<br />
	</a></p>
<p><a href="http://search.twitter.com/search?q=kettlebell" target="_blank">Kettlebell<br />
	</a></p>
<p><a href="http://search.twitter.com/search?q=HDTV" target="_blank">HDTV<br />
	</a></p>
<p><u>Whatever your niche is, you can create a Twitter stream of whenever that niche is mentioned</u>.&nbsp; Grab that RSS feed and stick it in your <a href="http://www.google.com/reader" target="_blank">Google Reader</a> or <a href="http://www.feedreader.com/" target="_blank">Desktop Feedreader</a> &#8211; BAM, you&#39;re automatically notified when a new mention occurs and can RT the post, answer the question, etc.</p>
<h2>6 Twitter Tool Tips for Power Niche Marketing Recap</h2>
<p>Twitter can be a profoundly satisfying addition to your niche marketing process.&nbsp; We covered:</p>
<blockquote>
<ul>
<li>1.)&nbsp; Enable 24&#215;7 Twitter Tweeting</li>
<li>2.)&nbsp; Tie your Twitter tweets to your other social networking accounts</li>
<li>3.)&nbsp; Add your Twitter Tweets to your blog</li>
<li>4.)&nbsp; Ensure your blog posts are automatically sent to Twitter.</li>
<li>5.)&nbsp; Add your Twitter account to Twitter Directories.</li>
<li>6.)&nbsp; Set up a Twitter RSS search for your niche</li>
</ul>
</blockquote>
<p>Put them to work for you today.</p>
<p>Stay Steele Strong,</p>
<p>Alec</p>


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		<title>What Niche Authority Sites Have That You LACK&#8230;and How To Fix That Today</title>
		<link>http://www.marketingsteele.com/fix-authority-sites/</link>
		<comments>http://www.marketingsteele.com/fix-authority-sites/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 14:16:43 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Authority]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Niche Marketing]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=330</guid>
		<description><![CDATA[
What Niche Authority Sites Have That You LACK&#8230;and How To Fix That Today

Your Takeaway &#8211; a quick fix for increasing your authority
		

Authority niche sites have it made.
Did you know that?
They have it made because when people want to get information about that particular niche &#8211; they KNOW to go to that particular site.
They accomplish this [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.marketingsteele.com/wp-content/uploads/2010/02/authority.gif"><img alt="" border="0" class="aligncenter size-medium wp-image-340" height="300" src="http://www.marketingsteele.com/wp-content/uploads/2010/02/authority-263x300.gif" title="authority" width="263" /></a></p>
<h2>What Niche Authority Sites Have That You LACK&#8230;and How To Fix That Today</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Your Takeaway &ndash; a quick fix for increasing your authority<br />
		</span></span></span></li>
</ul>
<p>Authority niche sites have it made.</p>
<p>Did you know that?</p>
<p>They have it made because when people want to get information about that particular niche &#8211; they KNOW to go to that particular site.</p>
<h3>They accomplish this by showcasing their niche knowledge where their customers gather.</h3>
<p>In other words, they become active at niche forums and niche blogs and always sign their names with their signature tag.</p>
<p>This is a very simple and effective process to do and is something a smart person like you should have begun last month.&nbsp;</p>
<p>An easy way to begin is to find niche forums where your customers post.&nbsp; <a href="http://www.boardtracker.com/" target="_blank"><span style="font-size: 14px;"><strong>Boardtracker</strong></span></a> and <span style="font-size: 14px;"><a href="http://omgili.com/" target="_blank"><strong>Omgili</strong></a></span> are two forums search engines &#8211; you can search for your niche, visit the results and start building your name.</p>
<p>Let&#39;s say that your niche is chess.&nbsp;&nbsp; You can search for</p>
<ul>
<li>chess</li>
<li>chess community</li>
<li>chess discussion</li>
<li>chess moves</li>
</ul>
<p>as well as use Google&#39;s search engine and search for</p>
<ul>
<li><a href="http://www.google.com/search?q=chess+forum" target="_blank">chess forum</a></li>
</ul>
<p>Find useful, niche forums, sign up, and begin sharing your knowledge.&nbsp; After a few posts, you should be allowed to include your niche site in your signature, thus promoting not only your name but your site as well.</p>
<h3>You can also use niche blogs for this purpose.</h3>
<p>Many niche blogs will allow you to comment at them.&nbsp; Search for and add niche blogs to your feed reader and then every day, start commenting (especially at those which have CommentLuv).&nbsp; Make certain to add a catch phrase that relates to your niche as well; this will help with your search engine visibility.</p>
<p>Like I said at the beginning of this article &#8211; this is a very simple, easy and effective method to start building your authority.&nbsp; But you have to carve out the time to make it yours.</p>
<h2>What Niche Authority Sites Have That You LACK&#8230;and How To Fix That Today Recap</h2>
<p>To become an authority, other people have to KNOW you as an authority.</p>
<blockquote>
<ul>
<li>Showcase your knowledge at niche forums/blogs</li>
<li>Find niche forums/blogs via Boardtracker</li>
<li>Comment intelligently every day</li>
</ul>
</blockquote>
<p>The more time you spend with this, the greater your reach will become.</p>
<p style="margin: 0px; padding: 5px 0px; line-height: 22px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Like this post?&nbsp; Make sure to check out our fan page as well!</span></span></p>
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		<title>Diet Niche Marketing &#8211; What Makes YOUR Site Better?  Part 1</title>
		<link>http://www.marketingsteele.com/diet-marketing/</link>
		<comments>http://www.marketingsteele.com/diet-marketing/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 19:19:42 +0000</pubDate>
		<dc:creator>Alec</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[diet]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.marketingsteele.com/?p=323</guid>
		<description><![CDATA[
Diet niche marketing &#8211; what makes YOUR site better?

Your Takeaway &#8211; some faqs to consider when focusing on the diet niche
		

Dieting is an evergreen market.
That means it will never.&#160; EVER.&#160; EVER go out of style.
Now, stupid niche marketers (not you!) would approach the diet niche with the idea that if they build it, torrents of [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img alt="Apple" height="276" src="http://www.marketingsteele.com/wp-content/uploads/2010/01/apple.jpg" width="361" /></p>
<h2>Diet niche marketing &#8211; what makes YOUR site better?</h2>
<ul>
<li><span style="background-color: rgb(255, 215, 0);"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Your Takeaway &ndash; some faqs to consider when focusing on the diet niche<br />
		</span></span></span></li>
</ul>
<p>Dieting is an evergreen market.</p>
<p>That means it will never.&nbsp; EVER.&nbsp; EVER go out of style.</p>
<p>Now, stupid niche marketers (not you!) would approach the diet niche with the idea that if they build it, torrents of sales will emerge.&nbsp; So they create their site, invest God knows how much in making it look appealing and what not&#8230;and then wonder why on earth their profitability is zilch.</p>
<p>There&#39;s an obvious reason, you know.&nbsp; And it&#39;s this.</p>
<h3>Nobody who is in the market to BUY diet-related stuff finds it.</h3>
<p>Don&#39;t believe me?&nbsp; Go to Google right now and search on</p>
<p><a href="http://www.google.com/search?q=diet+aids" target="_blank">diet aids<br />
	</a></p>
<p>Over 17 MILLION results.&nbsp;</p>
<p>Obviously, unless you&#39;re a master at SEO and search engine visibility, your diet site will NOT be in the first 10, let alone the first hundred.&nbsp; So you simply cannot rely upon organic traffic for people to uncover your offerings.</p>
<h3>To be a successful diet niche marketer, you need to employ a suite of useful marketing and social media tools.</h3>
<p>Imagine now the following.&nbsp; Let&#39;s say that instead of building it and hoping people will come, instead you first create a presence on Twitter that focuses solely upon your niche.&nbsp; I&#39;m not talking about using your own account, of course &#8211; I&#39;m suggesting that you create a whole persona that focuses solely upon broadcasting diet-related facts, tips and the like.</p>
<p>This will have the effect of getting your site known as someone educated and knowledgeable about the dieting industry.&nbsp;&nbsp; More and more people interested in the diet industry, interested in losing weight, etc., will begin to follow you (thus building up your network).</p>
<p><u>Now, if you&#39;re an experienced marketer</u>, you already know that you can set up autotweets that accomplish this for you via <a href="/explore/so.php" target="_blank"><span style="font-size: 14px;"><strong>Social Oomph</strong></span></a> (which is what we use ourselves.)&nbsp; You don&#39;t even have to spend time yourself to manually update your account &#8211; <a href="/explore/so.php" target="_blank"><span style="font-size: 14px;"><strong>Social Oomph</strong></span></a> does it for you.</p>
<p>Doing the above is one way to begin getting your site known and out there.</p>
<p>Still though, you need another angle to start mastering the diet niche field&#8230;and that&#39;s what we&#39;ll talk about next time.</p>
<h2>Diet Niche Marketing &#8211; What Makes YOUR Site Better?&nbsp; Part 1 recap</h2>
<p>Anyone can try to make money with diet niche marketing.</p>
<blockquote>
<ul>
<li><strong>You&#39;ll be a loser if nobody who is in the market to BUY diet-related stuff finds your site.<br />
			</strong></li>
<li><strong>To be a successful diet niche marketer, you need to employ a suite of useful marketing and social media tools.<br />
			</strong></li>
<li><strong><a href="/explore/so.php" target="_blank"><span style="font-size: 14px;">Social Oomph</span></a> helps automation.<br />
			</strong></li>
</ul>
</blockquote>
<p>You don&#39;t want to be just anyone &#8211; you want to be successful.&nbsp; The above will help.</p>
<p style="margin: 0px; padding: 5px 0px; line-height: 22px;"><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: rgb(51, 51, 51); font-family: Arial,Tahoma,Verdana; font-size: 14px; line-height: 18px;">Like this post?&nbsp; Make sure to check out our fan page as well!</span></span></p>
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